i. Registration. During the Image of the Week Photo Contest, an eligible Entrant (“Entrant”) must first enter the “I Brake For…” Sweepstakes by logging on to Facebook® and visiting (the “Page”). If the Entrant does not already “Like”” the Sweepstakes Page, the Entrant must “Like” the Page before registering. To vote for their favorite image of the week in the “Image of the Week” contest, users must first “Like” the contest page.


ii. The photos that are chosen to be included in the “Image of the Week” contest will be chosen from the images submitted for the “I Brake For…” sweepstakes.  To view the full rules and instructions for the “I Brake For…” contest click HERE. Once a qualifying picture is chosen by BRP Sea-Doo or LOOK Marketing and entered into the “Image of the Week” contest, the entrant becomes eligible to win the “Image of the Week” photo contest.   The only way an entrant can participate in the photo portion of the contest is to first enter and participate in the “I Brake For…” Sweepstakes.


iii. Each week, the image with the most votes will be declared the winner of the “Image of the Week” photo contest and will win the prize outlined for that week of the contest.


The weekly prizes are:

Week 1 (4/24): Sea-Doo Duffle Bag, MSRP $59.99, CA $64.99

Week 2 (5/1): Sea-Doo Amphibious Goggles, MSRP $74.99, CA $ 79.99

Week 3 (5/8):  Sea-Doo Classic Tee, MSRP $19.99 (US and CA) and Sea-Doo Splash Cap, MSRP $19.99 (US and CA)

Week 4 (5/15): Sea-Doo Signature Tee Pink, MSRP$29.99, CA $32.99 and Sea-Doo cap, White, MSRP $19.99  (CA and US)

Week 5 (5/22):Sea-Doo Men’s Airflow PFD or Ladies Airflow PDF, MSRP $109.99 CA $124.99

Week 6 (5/29): Sea-Doo Speed Tie for Dock, MSRP $99.99 CA $114.99

Week 7 (6/1):Sea-Doo Dry Bag, 10L, MSRP $29.99 CA $34.99

Week 8 (6/12): Sea-Doo Front Storage Tray for watercraft, MSRP $149.99 CA $169.99

Week 9 (6/19): Sea-Doo Glove Box Organizer for watercraft, MSRP $119.99 CA $144.99

Week 10 (6/26): XPS Boat and PWC cleaning and detailing kit, MSRP $54.99 CA $64.99

Week 11 (7/3): XPS 4-stroke maintenance and oil change kit, MSRP :

Week 12 (7/10): DESS Floating Safety Lanyard MSRP $53.99 CA 65.99, Safety Equipment Kit, MSRP $19.99 CA, $24.99


iv. The third party application provider, Wildfire Application, will monitor all entries, votes and will tally all applicable entries.

v. HOW TO VOTE FOR A PHOTO: During the Promotion Period, the public will be able to vote for their favorite Entry. You must be a member of Facebook in order to vote. To vote for an Entry during the Promotion Period, visit then access the “I Brake For…” Image of the Week gallery of Entries, select your favorite Entry, and follow the instructions in order to submit one (1) vote for that Entry. You will have to “Like” the BRP Sea-Doo fan page on Facebook before submitting your vote. You will also need to provide the application with permission to access basic information in your Facebook account (such as name, user ID) as well as your Facebook “Likes”.

Limit: One (1) vote per person/Facebook account/email address per day. Any votes that exceed these limits or votes generated by script, macro or other automated means or with the intent to impair the integrity of the voting process, as determined by Sponsor in its sole discretion, will be void. Entrants may not vote for their own Entries. Entrants are prohibited from obtaining votes by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements to members of the public, or paying others to create Facebook accounts for the purposes of voting, as determined by Sponsor in its sole discretion. Entrants engaging in any of the foregoing activities may be disqualified, will forfeit any prize(s) won, and all associated Entries and/or scores will be void.


At the end of each week of the Promotion, the eligible Submission receiving the highest number of eligible votes during that week (12:00:00 AM PST to 11:59:59 PM PST, except for the first day of the Promotion which begins at 9:00:00 AM PST) will be a Potential Weekly Prize Winner. In the event of a tie, the entrant among those tied for first place whose final vote was received first will be the Potential Daily Prize Winner for the applicable week. Limit of one (1) Weekly Prize per person.

Sponsor is not responsible for any change of email address or telephone number of entrants. Prizes are not transferable or redeemable for cash and must be accepted as awarded, with no substitutions of any kind, except by the Sponsor, who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, at its sole discretion. All federal, state, and local taxes (including income and withholding taxes), if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided are the Winner’s responsibility, regardless of whether prize is used in whole or in part. All prize details are at the Sponsor’s sole discretion. Unclaimed prizes will not be awarded.

vii. HOW TO CLAIM YOUR PRIZE: Winners will be contacted by phone or email, beginning on or about April 24, 2013, with instructions on how to claim the prize. If a Potential Winner is found to be ineligible, or not in compliance with these Official Rules and Regulations, declines to accept a prize, if Sponsor is unable to contact a Potential Winner within 5 business days, or in the event that a prize notification or prize is returned undeliverable, the prize may be forfeited. Potential Winners may be required to furnish proof of identification. Before being declared a Winner, will be required to execute and return an Affidavit of Eligibility/Liability & Publicity Release and a W9 form within seven (7) business days from the time it is postmarked as having been sent by the Sponsor or its representative (including a valid social security number, for tax reporting purposes, before the prize will be awarded,), or the prize may be forfeited. Limit of one (1) Weekly Contest Prize per person.

All prizes will be shipped within 6 to 8 weeks after verification, which will allow Sponsor to verify every winner’s compliance with these Official Rules. Promotion Entities shall not be held responsible for any delays in awarding prizes for any reason outside of their control. Prizes will only be delivered to verified Winners.

By accepting a prize, each Winner consents to the use of his/her name, address (city and state of residence), voice, and statements relating to the Promotion or Sponsor, and photos or other likenesses, without further compensation, notification or permission in any publicity or advertising carried out by Sponsor or any related entities in any and all media now known or hereinafter developed without territorial or time limitation, except where prohibited by law.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook.  Participants are providing their information to Sponsor and not to Facebook. The information provided will only be used as stated in the Sweepstakes Rules. Facebook is completely released of all liability by each Entrant (and, if the entrant is at least 18 but under the age of majority in his/her province/state/territory of residence, his/her parent or legal guardian) for this Sweepstakes. Any questions, comments or complaints regarding the Sweepstakes must be directed to the Sponsor.