The #SPARKSOMEFUN Test Ride Tour that played an integral part in the historic launch of the Sea-Doo Spark watercraft is now complete. After 33 weekend events across North America the excitement for the new Sea-Doo Spark is peaking as the heart of summer has arrived. The #SPARKSOMEFUN events provided nearly 3000 watersports fans the first hand experience of test riding a new Sea-Doo watercraft to see what model best fits their needs.
Three Sea-Doo event teams produced weekend events at popular boating areas, working with local BRP dealers to build an experience that gave consumers a taste of what the watercraft lifestyle is all about. Guests were treated to festive events with expert instruction from passionate and knowledgeable Sea-Doo watercraft specialist. The Sea-Doo staff supplied all the riding gear to ensure guests were safe and comfortable during their time on the water. The #SPARKSOMEFUN course was designed with inspiration from video games with large oversized inflatables to build a course that was fun and easy to follow.
The Sea-Doo Test Ride Tour began in April in South Florida on the heels of the Miami #SPARKSOMEFUN event with deadmau5 and David Garibaldi. That momentum carried through to the Miami Test Ride event, taking place at historic Miami Marine Stadium. Following successful events in Pompano Beach and Tampa, the Miami event proved to be the season’s most popular in terms of participation with over 240 guests test riding the new Sea-Doo Spark. As Spring weather made its way north, the tour teams followed with events in Texas and Arizona before heading up the east and west coasts and into the great lakes regions.
The event venues varied from small private lakes, to large lakes, to rivers and bays. No matter the venue the goal was the same and that was to give guests a full taste of the fun they can have by owning and riding a Sea-Doo watercraft. BRP believes the best manner to pick the right watercraft for your needs is to, “try before you buy.” With the #SPARKSOMEFUN tour visiting new markets such as San Francisco, Seattle, and Quebec City to name a few, the sport of watercraft riding was exposed to an entirely new generation of boaters.
For images of the 2014 Sea-Doo #SPARKSOMEFUN Test Ride Tour visit the Sea-Doo Facebook page and look at the #SPARKSOMEFUN tour album. If you attended an event your picture might be there.