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BRP will be visiting 28 popular family boating meccas across the United States this spring and summer offering consumers the chance to experience the boating lifestyle and latest technologically advanced Sea-Doo watercraft and boats through the Sea-Doo Life Test Ride Tour.
The Sea-Doo LIFE Test Ride Tour will visit popular boating venues across the US to promote the boating “life.” These festive events are intended to provide both current and potential boaters a structured opportunity to experience the new Sea-Doo watercraft and boat designs and iControl technology first hand. Attendees are offered an on-water experience aboard a variety of Sea-Doo PWC, the only watercraft with a brake and Sea-Doo 210 platform boats*. BRP’s initiative is the biggest direct, manufacturer supported boating demo effort in the marine industry and is targeting to expose the Sea-Doo Life to over 4,000 people during the 28 three-day weekend events.
The Sea-Doo Life events will be FREE to the boating public* and are managed by the Sea-Doo events team – comprised of industry and product experts – and partnering, authorized Sea-Doo watercraft and boat dealers. Each Sea-Doo iControl Tour STOP is designed for both experienced and first time boating families to experience the Sea-Doo LIFE in a casual, fun filled atmosphere with fun to be had on land as well as on-water.